What To Do When Designing Visual Advertising Methods For Your Business?

When printing posters or bills for your business, take care to follow the below given tips to avoid delays and errors in the end result!

  • Resolution – the biggest mistake committed when creating visual advertising methods for photocopying like posters, bills and other large prints is not choosing a large enough resolution. Print resolutions are much more larger than their digital counterparts. Always remember to prepare posters, bills and any other file for print at 300 dpi at least.
  • Vectors – when preparing files for larger resolutions, it is recommended to use vectors to create the file. Vectors make for crispier and higher quality prints, as well as having the advantage of being resized without a loss in quality.
  • Format – when saving the poster or bill you have designed, remember to pick the correct format for laminating services in Melbourne. You should not save the file in *jpg, *jpeg, *gif or any other low quality format (*jpg and *jpeg make for average quality prints; *gif is entirely meant for digital purposes and is not suited for printing at all); instead, the formats recommended for higher quality prints are *pdf and *tiff.
  • RGB vs. CMYK – another important factor to consider when printing, is the colour mode you will be using. Normal designing software such as Adobe Photoshop, GIMP and the like usually have RGB colour mode set as the default, but this is not ideal for print purposes. RGB colours have a wide spectrum, but most of the colours actually cannot be reproduced physically. Instead, when doing partial or complete colour printing, it is recommended to use the CMYK colour mode – you’ll notice the colours become somewhat lifeless compared to the RGB colour scale.
  • Litho vs. Digital printing – when printing, you will be faced with two options – litho printing or digital printing. Simply explained, litho printing is more suited towards larger scale printing in both size and amount, whereas smaller case can be done with digital printing. A4 and A3 sizes are usually done in digital printing, whereas larger sizes like A1 and A2 poster printing are done with litho printing.
  • Bleed and trim – when designing a poster or bill, you also have to be careful about the bleed and the trim: the bleed is basically the outer edge (a few millimetres wide on each side) which might or might not be printed; the trim is the outermost edge which will be cut off from the end product. Most graphic designing software warn you of these limits with guides – remember to not include any important texts or logos within these limits or you will end up with half-printed words or images.
  • Spellcheck, grammar check – last but not least, remember to thoroughly check the poster or bill before you send it for printing. Be extremely cautious of any possible misspelled words or wrong grammar, punctuation and vocabulary. It’s best to have people not involved in the designing process do the cross check – they will be more likely to spot mistakes.